SEO Strategy Questionnaire

Email

(we'll know who you are, just so we can send you a copy of your answers)

Briefly, what is the main purpose of your website?

Who is your website aimed at?

If you gave multiple answers for either of the previous questions (ie your website has more than one purpose and is aimed at more than one group of people) then do you think the current site structure makes it easy for the right people to use the website for the right purpose?

If you could be the no.1 search result on Google for just one thing, what would be that keyword or phrase?

Please list 5-10 words or phrases you THINK people looking for your website will be searching for...

Other than the hompage, and without looking at Analytics, what THREE pages do you THINK are your site's most viewed pages?

What are your website's main calls to action? eg Buy This, Enquire Here, Download This...

Roughly, how many times per month do these CTAs register a success? eg a sale, an enquiry, a download?

How are you tracking these results currently?

Please copy and paste the URLs of these pages (sales, download, enquries - anything that can result in a sale lead coming through to you) - if your website is eCommerce, ignore this.

How often do you add new content to your website (blogs, case studies, pages, products etc)?

Do you ever look at content and delete it because it's old or no longer relevant?

Other than organic search, how else are you getting people to visit your website?

Spam is annoying, help us by completing this. What goes up must come...

CHARACTERS

WHAT WE DO

SEO STRATEGY

POST-AUDIT / PRE-PLAN QUESTIONNAIRE