There are five most common questions we get asked about SEO… and the answers to these questions form part of our SEO process.
Let’s start with the questions…
How long does it take to see results from SEO efforts?
This depends on a lot of factors including the search volume for the terms you want to rank for, the amount of traffic to your site and how actively updated your site is. As a general rule, don’t expect much to change for six months.
What is the cost of SEO services?
That’s an easy one for us as we work to a standardised pricing model – you can request our SEO prices here.
How do I choose the right keywords for my business?
Your keywords need to take several factors into account. They need to be relevant to your business of course, but they also need to be broad enough to not get buried in competition and there needs to be people out there actually searching for those words.
What are the key factors that affect my website’s ranking?
When most people think of SEO, they’re thinking about on-page SEO ie content, keywords, data etc , however other factors such as content quality, backlinks, site speed, and mobile-friendliness are also key.
How do I measure the success of my SEO campaign?
The most important thing is to decide what you’re measuring and what you see as a success. If that’s purely traffic and search engine page position then you’re probably doing it wrong. We always set end goals with our clients and measure those. Traffic and SERP success are great, but if the traffic isn’t converting then something is not working.
Now let’s look at the process
A well-structured SEO process is crucial for achieving the best results for your website.
But before we look at that, it’s important to now what SEO is NOT.
- SEO is not just about driving traffic to your site, but about driving the right kind of traffic that converts – whatever your conversion happens to be.
- SEO is not about quickly getting to the top of Google – pay Google Ads for that.
- SEO is not about pressing a few buttons and ticking a few options and away you go… oh no! The effects of SEO actions often take time to manifest. Search engines may take weeks or even months to index changes and reflect them in rankings, so for this reason the minimum we will commit to is a process that takes place over seven months.
Here’s what our process looks like…
Month One: Comprehensive SEO Audit
Our SEO journey begins with a detailed audit of your website. This audit helps us identify the strengths, weaknesses, and opportunities that are unique to your site.
We look at several key areas:
- Current Performance: Assessing your current SEO rankings and traffic – we use Ubersuggest for this.
- Technical Aspects: Examining site speed, mobile-friendliness, and other technical factors.
- Content Quality: Evaluating the relevance, quality, and engagement level of your existing content.
- Keyword Effectiveness: How well your current keywords are performing and identifying new opportunities.
We also look at things like search volume – a search term you WANT to rank for might not be getting the kind of search volumes to warrant the work and cost involved.
Month Two: Planning and Strategy Development
Using the results of the audit, we move on to the planning and strategy development phase.
During this month, we:
- Set Clear Objectives: Understanding your audience and website goals to enable us to…
- Set Target Keywords: Identify and select the most effective keywords for your business.
- Create a Content and Technical Optimisation Plan: Develop a plan that includes content creation, on-page optimization, and technical improvements.
We’ll ask you for various things across this month and beyond, like input into content and feedback on any wording or creative.
If you have someone who looks after your marketing and website, we will also engage with them at this point. If not, then we can factor things like content creation and creative into your monthly fees.
Months Three to Eight: Tracking and Tweaking:
For at least six months after the planning month, we start the ongoing SEO work.
This involves:
- Ongoing Tracking and Analysis: Monitoring performance metrics and tracking the impact of our SEO efforts.
- Continuous Optimisation: Making necessary adjustments to the strategy to maximize results.
- Regular Updates and Reporting: Providing you with regular updates on progress and adapting our tactics to respond to changing algorithms and market conditions.
Our goal is to deliver a comprehensive SEO service that drives measurable results. Through our structured SEO process, we help your business increase traffic, improve search rankings, and boost conversions. Partner with us to take your website to new heights and achieve sustained online success.
Interested in finding out more?
Request our SEO prices here.