In June 2023, we found out that Key Production, who create the physical vinyl and CD/DVD releases for Cherry Red and many other labels, had won an award for the 2022 box set of Toyah’s Anthem album.
This was a fantastic accolade to the work that went into the release by all involved – and a ‘life imitating art’ moment for Craig and Alan, who were already referring to the box set as AWARD WINNING!
In the same month, a box set for The Changeling also went off to print, for a September release.
And whilst the work that went into Anthem was truly worth of the Making Vinyl packaging award it won, The Changeling was, in Toyah’s own words, OUT OF THIS WORLD.
Many tracks, video footage and images, all thought to be lost, were unearthed for this release.
In this video on the AS Design YouTube channel, Toyah gives a special mention to AS Design’s Nathan Cockburn, who had worked on releases since the tail-end of the Anthem project (Nathan created the exploded box set packshot), contributed significantly to The Changeling.
The album’s original front cover image was created in 1982 by photographer, Bob Carlos Clarke, who took a black and white photo and hand-coloured it to create the iconic sleeve art.
Because of the way the artwork was produced, no colour alternatives (and only one black and white outtake) were ever released or even leaked.
Only a few months ago, after The Changeling reissue had already been planned (we had already finished the LP and sent it off to Key), a box containing unused black and white shots was discovered by Craig, who had already spent years curating these releases in terms of audio and image content. The discovery was a shock even to him.
Rather than use the untouched mono photos, we wanted to try and represent these images in the way they would have been treated by the original artist in 1982… but in 2023.
So Nathan spent weeks re-colouring multiple black and white outtakes, down to the pixel, spending hours perfecting each image digitally.
The result is fantastic and these images are a major part of the appeal of this release – adding real value to what was originally planned to be an LP plus a 2CD/DVD.
The discovery and recolourisation of these images, along with its numerous unreleased tracks, made it feasible to release The Changeling as a box set, which created the perfect opportunity to showcase the newly treated images as alternative front cover art for the box, LP picture disc, demo recordings LP and the exclusive 2CD/DVD that only comes in the box set.
Pictured below: The Changeling (2023) in all its glory – Box Set, Standalone Pink Vinyl and Standalone 2CD+DVD. Across this release there are alternative front covers used on the box, picture disc and box set digipak, as well as the bonus CD and 12″ x 12″ print.